TikTok Land
SXSW
client: Giant Spoon
role: Experiential sound design
I created the holistic sound design across the multi-room space that weaved in snippets of the “TikTok sound” that transforms as you walk from room to room.
TikTok partnered with Giant Spoon to create a world-class experiential activation to launch the TikTok brand in the USA at SXSW 2020. It consisted of a multi-room structure that took attendees on a journey from reality to the surreality. Each space had a unique visual and aural identity following a brand narrative. However, this project was shut down mid-build due to COVID-19 mere days before launch.
