Audi
TT Movement

In close collaboration with the client, I spearheaded the TT Movement campaign's sonic identity. This included crafting the audio mnemonic for the website, immersive background loops, and a collaborative video artwork with Universal Everything. Additionally, I composed the music for television and radio advertisements, a memorable ringtone, soundtracks for two showcases for the event and curated playlists for both pre- and post-event experiences. The hero piece was an 8-minute composition, co-created with the Sydney Dance Company's choreographer, that guided the dancers' narrative towards a dramatic reveal of the car.

In 2007, The One Centre launched the second-generation Audi TT in Australia, leveraging an arts and entertainment platform known as the TT Movement. This project unfolded over six months, culminating in a showcase at the Museum of Contemporary Art, captivating millions of followers online and luring thousands to the exhibition.

Sadly, I lost most of the assets after a catastrophic hard drive crash in 2010, — except for the collaboration with Universal Everything.